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	Marketing Strategy of a Mountain Guesthouse Königová, Jitka ; Koudelka, Jan (advisor) ; Mojžíšek, Ivan (referee) The aim of this Master's thesis is to describe the creation of a marketing strategy with a practical example (a mountain guesthouse). The theoretical part of this thesis emphasizes the methodology and techniques of creating a marketing strategy which is then applied in the practical part. Special attention is paid to the application of theory from which the marketing strategy can be defined. The marketing strategy that has been formulated in the thesis is what will be recommended to the guest house as their future course of action. Detailed record
	Analysis and evaluation of Food and Beverage Department of a hotel Sychrová, Veronika ; Mlejnková, Lena (advisor) ; Indrová, Jarmila (referee) Analysis of the department and evaluation of present condition was elaborated at the request of the hotel manager. From the analysis comes the main aim - proposition of a new marketing concept. The structure of the thesis is divided into theoretical part concerning accommodation and gastronomic service and marketing. Practical part is then focused on the characteristic of the hotel in general, where the main emphasis is on competitor hotels and restaurants analysis. Following chapter addresses to food and beverage department description. After this part comes evaluation of the present condition and proposition of the new concept. Supposed contribution is using in the praxis of the specific hotel. Detailed record
	Analyses of the accommodation unit in chosen region {--} Šumava mountains ŠUBRTOVÁ, Kateřina The aim of the diploma thesis was to analyze the accommodation offer at Horská Kvilda,specifically comparison of quality and price connected accessibility of such services. One of the partial aims was to analyze current state of the selected accommodation unit, Lovecká chata, situated in the Horská Kvilda municipality, Šumava tourist region. Based on the comparison analysis and a field research to suggest measures leading to improvement of the market position of the accommodation unit. Detailed record

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