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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Strategy TV Z1
 Votrubová, Vendula ; Pešek, Ondřej (advisor) ; Štědroň, Bohumír (referee)
Bachelor thesis is about marketing strategy Z1 TV before and after restructuring. The goal is to reveal the factors which influenced the future development of television so much that it was necessary to proceed with restructuring. Compare TV activities before restructuring and after restructuring and describe the main differences in marketing strategy. During the work, I will focus on detecting errors, which made television or underestimated, and will try to suggest how they could avoid.
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News channel Z1: Changes in the concept in order to streamline business
 Doušová, Aneta ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
This bachelor thesis describes restructuralization of new digital television channel Z1, which began to broadcast in 2008 and was already during first months of its activity on the Czech media market stricken by problems. Those required stern steps in terms of business rebuilding and recovery. The first part of the thesis focuses on review and comparison of the Czech television news channels. It also mentions causes and solutions of the crisis. The second part illustrates implementation of restructuralization measures in order to streamline business of private news channel Z1, which, thanks to its rebulding, managed for now to overcome period of crisis.
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