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Communication on Evangelium to Z generation
Šticová, Radoslava ; Landová, Tabita (advisor) ; Štěch, František (referee)
Komunikace evangelia generaci Z Bc. Radoslava Šticová Summary This thesis deals with specific problems that arise in the communication of theological and related ethical topics. Especially when communicating the gospel - sharing the message of Jesus, where it is not just about conveying saving content, but about the process of sharing and the subsequent transformation of relationships. Compared to the other generations described so far, Generation Z has significant differences, especially in the means and settings of communication and subsequently the perception and experience of relationships built by these specific approaches. The work tries to answer the questions, what are the possibilities in effective communication with this generation and how to understand its communication outwards. Primarily, the work will be about finding a way to communicate the gospel to this generation in a way that opens a new dimension in their life, which will eventually expand their life experience. The communication of the gospel also includes other important related topics, especially how to enable members of generation Z to find their place in the relevant church community, how to help them understand not only the gospel, but ethical and spiritual direction in other areas of life. Keywords generation Z, gospel,...
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Perception of the Red Bull brand in the field of sports by generation Z
Švrčinová, Ester ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Perception of the Red Bull brand in the field of sports by Z generation Objectives: The main objective of this work is to identify the current perception of the Red Bull brand in sports from the perspective of the Z generation. Through marketing research, penetrate the awareness of sporting events organized by the company and find out the knowledge of Red Bull athletes among the young generation. Methods: In the bachelor's thesis, there are used methods of qualitative and quantitative research. More specifically, the technique of in-depth interviews and electronic questioning is used in these areas. Qualitative research is used to obtain information for understanding the overall corporate identity and defining questions for research. The method of quantitative research examines the current perception of the Red Bull brand by the Z generation. Results: The results of the research show that the image of the Red Bull brand is perceived very positively by the Z generation and the brand is attributed the desired characteristics. The young generation perceives the brand mainly as a confident, relaxed, funny, and professional and life loving brand. Red Bull ranked the fifth among brands in connection with sporting events held in the Czech Republic. However, awareness of selected Red Bull events has...
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