Home > Search Results: keywords:"We Run Prague"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Knowledge of marketing and PR activities of Nike, Inc.
 Kubicová, Zuzana ; Tahal, Radek (advisor) ; Procházková, Markéta (referee)
This Bachelor's thesis describes the history and components of Public Relations. The aim of the thesis is the analysis of PR activities, which support the running race We Run Prague organised by Nike, Inc. By two questionnaires I will find out the level of public awareness of the race and company's PR activities and further I will examine the influence of building customer relationship and the loyalty to brand.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English