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Application of Competitive Intelligence methods in the family business
Špírek, Martin ; Molnár, Zdeněk (advisor) ; Střelka, Jindřich (referee)
This work is primarily focused on using Competitive Intelligence (CI) in practice. Its purpose is primarily to use methods CI in a small family business to increase its competitiveness. For this purpose, the work used methods to analyze the information obtained, especially Porter's five forces model and SWOT analysis. These two methods allow analyze the business environment, evaluate its current position and define the competition. In order to increase the competitiveness, the work also analyzed the company website and their competitors, according to predefined criteria, mainly based on generally accepted WCAG 2.0. The contribution of this work in general is a practical demonstration of the possibility of using techniques CI in a small family business. In concrete terms it is mainly the evaluation of individual analyzes carried out, their conclusions and recommendations drawn from it and the "Draft strategy for increasing the competitiveness of businesses." This with the aim to improve the company's market position, enhance its competitiveness and improve its strategic planning. Due to the fact that CI is a theory today already quite well known and described in detail in many scientific studies and articles, in this work is described and defined only very briefly in the second chapter. The main part is devoted to collecting and analyzing information on the industry and competitors and their subsequent evaluation and making recommendations. The penultimate chapter is devoted to design a strategy to increase competitiveness.
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Web accessibility of major Czech universities
Svoboda, David ; Sklenák, Vilém (advisor) ; Šubrta, Václav (referee)
This Bachelor thesis deals with web accessibility issues. Its aim is to analyze web pages of major Czech universities and evaluate the accessibility level they provide to their users. The WCAG 2.0 methodology served as a basis for this evaluation process, because it specifies the most current requirements for accessible websites. The purpose of the theoretical part of the thesis is to acquaint the reader with the web accessibility issues. It contains a definition of accessibility itself and also talks about disabled Internet users, for which the compliance of web accessibility standards is crucial. The theoretical part also outlines the legislative regulation of accessibility in the Czech Republic and presents the accessible web development methodologies. The practical part of the thesis contains the accessibility analysis, a description of the evaluated websites and the final test results summary. The main contribution of this thesis is an objective assessment of the condition, in which the web pages of Czech universities are in terms of accessibility. This assessment can serve as a clue for removing any deficiencies that occur on the tested websites.
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