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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Brand quality ŽIVOTNOST PLUS
 BRABCOVÁ, Kristýna
The work analyses the attitude of the holders and representatives of the general pu- blic to this brand. It also deals with the overall problems of product life. The research is based on a questionnaire survey method. In conclusion, the strengths and weaknesses of the brand of the Quality Vitality plus are summarized and the basic recommendations are outlined.
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Brand of quality VITALITY PLUS
 BRABCOVÁ, Kristýna
Purchasing more expensive products the attention is focused on their quality and lifetime. The bachelor thesis is aimed especially at these product life and presents the Czech Quality Program and a brand of Quality Vitality plus. This brand has been newly included in the Czech Quality Program since 2017. The brand of Quality Vitality plus is awarded by the Association of Czech Consumers for non-food products, for which the manufacturer declares lifetime that is adequate with the real expectations of the consumer. The work analyses the attitude of the holders and representatives of the general public to this brand.
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