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Between Realism and Abstraction: The Creation of Meaning in the Work of František Kupka, Paul Klee and Willem de Kooning
VANDERKOVÁ, Andrea
The main focus of this research is to clarify the relationship of František Kupka's abstract work to reality and his approach to creation and interpretation of visual meaning. In addition to Kupka's work itself, the research is also aimed to create sufficient theoretical background for following interpretation. This part of the research adresses visual communication, especially the significance of the image in relation to (non-)similarity, and the processes of identification and articulation of meaning in abstract image. This theoretical background, inspired by visual studies, include findings from several disciplines, especially semiotics, psychology and neuroaesthetics. The synthesis of these findings is specifically applied to František Kupka's abstract painting, The Cathedral. The interpretation is based on visual studies, František Kupka's own opinions, and the graduate´s own observation and reception, with the focus on the conditions of reception.
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Imagology of Current Advertisements
Tomková, Gabriela ; Fišerová, Michaela (advisor) ; Kladný, Tomáš (referee)
This thesis deals with advertising images. It contributes to discussion about position of image in present visual field. It also speaks about influence of image on contemporary society. The starting point and theoretical basis are Visual studies. The main ideas are applied to two different constructs of reality, both are tendentious. The first is vision, ideologically and politically constructed during authoritarian socialist regime. The second is current globalized consumer society. In the practical part of the thesis, the analysis focuses on the advertisements of Skoda Auto Company, used in both mentioned visual modes in the Czech Republic in the 20th century. Key words: picture, visual studies, iconology, advertising, globalization, consumer society, propaganda, image.
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Visual Perception in the Work of René Magritte
VANDERKOVÁ, Andrea
This work provides a detailed analysis of three works by René Magritte based on the theoretical background of Visual Culture Studies and Semiotics. Since these disciplines still need to be better established in Czech research, the first part of the thesis is devoted to creating of theoretical background relevant to the interpretation of Magritte's works. In addition to this part aiming at the issue of human perception of images in general, the thesis also deals with the interpretation of selected works and the dynamics of the relation between word and image that had influenced Magritte's work. Based on the interpretation of Magritte's work, I try to illuminate the ways in which we perceive images and evaluate the world through them.
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Imagology of Current Advertisements
Tomková, Gabriela ; Fišerová, Michaela (advisor) ; Kladný, Tomáš (referee)
This thesis deals with advertising images. It contributes to discussion about position of image in present visual field. It also speaks about influence of image on contemporary society. The starting point and theoretical basis are Visual studies. The main ideas are applied to two different constructs of reality, both are tendentious. The first is vision, ideologically and politically constructed during authoritarian socialist regime. The second is current globalized consumer society. In the practical part of the thesis, the analysis focuses on the advertisements of Skoda Auto Company, used in both mentioned visual modes in the Czech Republic in the 20th century. Key words: picture, visual studies, iconology, advertising, globalization, consumer society, propaganda, image.
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Description and its subject: through the eyes of the observer
Fedrová, Stanislava
The category of beholder as key mediator of the surrounding world (or its image) in an artwork results from confrontation of verbal and visual descriptivity. The paper focuses on the role of beholder and the influence of processes of her perception on the descriptive structure. It seems inevitable to inquire into the ways and devices of transforming the perspective of a character into narratorial discourse or into that of an implied beholder. Concurrently, it is necessary to differentiate between the mode of beholder where emphasize is on perception, and the mode of interpreter, i. e. such apprehension of the world, which employs e. g. pictorial models and cultural/visual concepts intently in order to induce evocation or visualization in readers. The paper examines the assumed “objectivity” or noninterpretative character of description by displaying a variety of observer’s perspectives in description and also in ekphrasis as a specific type of description.
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Description and its subject: through the eyes of the observer
Fedrová, Stanislava
The category of beholder as key mediator of the surrounding world (or its image) in an artwork results from confrontation of verbal and visual descriptivity. The paper focuses on the role of beholder and the influence of processes of her perception on the descriptive structure. It seems inevitable to inquire into the ways and devices of transforming the perspective of a character into narratorial discourse or into that of an implied beholder. Concurrently, it is necessary to differentiate between the mode of beholder where emphasize is on perception, and the mode of interpreter, i. e. such apprehension of the world, which employs e. g. pictorial models and cultural/visual concepts intently in order to induce evocation or visualization in readers. The paper examines the assumed “objectivity” or noninterpretative character of description by displaying a variety of observer’s perspectives in description and also in ekphrasis as a specific type of description.
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