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The impacts of online social networks on users
Kobrle, Daniel ; Mildeová, Stanislava (advisor) ; Dalihod, Martin (referee)
The purpose of this work is to analyze the current state of online social networks and their impact on users. Currently these networks are becoming very popular and the number of their users is growing dramatically. The time they spend on those networks is also increasing. First, theres analyzed, what led to the emergence of social networking, what were their original goals and visions, what are the requirements of genesis of a large social network and how the small network is being transformed into a large one. I describe how the current policy of the large networks diverts from its original aims and visions. Then outline how large the commercialization of the Internet social networks is and how these networks allow earning. I pay attention especially to new types of ads that can be applied to them. Then there is described how the use social networks influences their users, what are the positive, but mostly negative effectc. There are also described changes in lifestyle, pace of life, changes in values and substitution of personal forms of communication caused by their use. As well the influence of these networks to the way how the information are spread and analysis of the psychological effects on the users of the network with its consequences. Finally i deal with the risks users of social networks are exposed to and the pathogenic phenomena that arise in consequence.
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Application of Marketing on Social Networking Websites
Voves, Jiří ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
Social networking websites experience a noticeable expansion in the recent years. They became a daily routine for young people around the world. Nowadays, the most popular social networking site is Facebook attaining currently over 300 million users. Networking sites also offer valuable marketing possibilities for companies and for presentation of their services. Online marketing is facing a new development on these websites. It enables the company to communicate with its customers on a more personal level and at the same time supports a viral spreading of a commercial message. Even in the Czech Republic the Facebook is the most visited social networking site -- the number of its Czech users has already reached 1.7 million users. The correct social network marketing in the Czech Republic is in its early beginnings and companies are thus mostly merely getting familiar with it and learn how to use it effectively.
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Factor of originality in advertising
Ešner, Rudolf ; Černá, Jitka (advisor) ; Pešek, Ondřej (referee)
The bachelor thesis deals with exploitation of original attitudes in advertising. The thesis solves answers, what role plays the factor of originality in advertising, when and why firms use that factor, how creators work with it, how consumers perceive the factor and what other elements it generally contains. The bachelor thesis qualifies relationship of advertising and originality, describes and probes practical situations, when originality in advertising can be used as a serious competitive advantage.
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