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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The strategy of the small retailer
 Keslerová, Kateřina ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The aim of my thesis is the description and the analysis of the strategy. The thesis appreciate the Marketing mix of the retailer and the competitive strategy. I tried to describe the whole competitive position of the retailer in the market and the ability to compete.
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