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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The position of the Bernard Family Brewery at the European beer market
 Zahálková, Jana ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The goal of this Bachelor's Thesis is to analyse the actual position of the BERNARD Family Brewery at the European beer market. This Thesis attempts to characterize and uncover activities of this brewery. Significant attention is paid to the European beer market itself. It is described in the first part of the Thesis. The second part concentrates on the BERNARD Family Brewery. Firstly it analyzes the position of this brewery in the Czech Republic, and then it focuses on the activities of this brewery in Europe. The output of this paper consists of author's recommendation on how to improve the position of this brewery at the beer market.
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