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Discourse Analysis of Political Attitudes of the Czech President Miloš Zeman and far-right political parties
Vocel, Jan ; Švec, Kamil (advisor) ; Charvát, Jan (referee)
The key research question of my diploma thesis deals with the problem of whether the President of the Czech Republic Milos Zeman creates the same discourse as far-right political parties in the Czech Republic. The research concerns the social discourse surrounding the current migration crisis facing Europe. In this connection, there is a discourse analysis of the themes of migration, Islam, terrorism, external and internal actors. This research is conducted on the basis of the theory of binaries from Teun Van Dijk, which can be applied to a populist political style characterized by President Zeman and extreme right-wing political parties, among which are analyzed the Workers' Party of Social Justice, National Democracy, Dawn - the National Coalition, Freedom And Direct Democracy - Tomio Okamura and the Citizens' Rights Party. Research data is collected from President Zeman's official communications channels and political parties, including official websites and social networks. Based on a discourse analysis of their political views, it is possible to compare President Zeman and the extreme right-wing parties to each topic and to conclude whether they speak the same or differently about these themes.
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Role of the Men's Lifestyle Magazines on the Czech Media Market with Focus on the Maxim
Kubištová, Lenka ; Šoltys, Otakar (advisor) ; Vochocová, Lenka (referee)
The thesis "Role of the Men's Lifestyle Magazines in the Czech Media Market with Focus on the Maxim Magazine" deals with the analysis of five lifestyle magazines for men situated in the Czech Republic in 2011 - Playboy, Esquire, FHM, ForMen, and Maxim. The thesis begins with a brief introduction into the history of the studied magazines in the Czech Republic and further examines them from the content, language, and graphics perspective. Special attention is dedicated to Maxim as it is the most successful magazine in the segment. With the help of the discourse analysis in the interpretation of Teun A. van Dijk the work focuses on five categories that characterize the magazine discourse: the ambivalent approach to the traditional "heroic" masculinity, the way Maxim communicates with its readers, the role of humour (especially irony) and the magazine's view on homosexuals and women. The thesis demonstrates the ideological - sexist - base of the Maxim discourse with the support of demonstrative examples.
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