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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Employer branding in its analysis in the particular company
 Dáňová, Kateřina ; Němec, Otakar (advisor) ; Malafová, Tereza (referee)
The master thesis is focused on employer branding in the company the Heineken Czech Republic. The aim of the theoretical part is to summarize and describe the main concepts and approaches concerning the employer branding on the basis of foreign and Czech scientific literature and thematic articles. The practical part will be focused on employer branding analysis at the Heineken Czech Republic. Information on building an employer's brand in the company will be identified through questionnaire survey and interviews with key actors in the company who play a vital role in creating an employer brand through both in-house and outsourced activities. Finally, I evaluate the issue of the employer branding in particular company, identify shortcomings and opportunities and at the and suggest few recommendations and possible steps to improve.
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Budování značky zaměstnavatele na příladu globální společnosti působící v ČR
 Baraćová, Kristina ; Dvořáková, Zuzana (advisor) ; Zajacová, Zuzana (referee)
Ambition of the thesis is to identify and evaluate tools that companies use to build and strengthen its employer brand in the external labour market, and internally among its employees and apply the theory of building employer brand on concrete company. The theoretical part of the thesis focuses defining brand as such, its theory and components moving through corporate brand to definition and concept of employer brand and its elements and ways of building an employer brand. The methodology of work consists of analysis of dedicated literature and papers on the topic and publicly available information about chosen company. In practical part, the thesis analyses concrete company and its employer brand using external and internal questionnaire research.
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