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City Cards as a Tool of Public Administration and Policy of Tourism
 Škardová, Lucie ; Kouba, Vojtěch (advisor) ; Tyslová, Irena (referee)
This bachelor's thesis focuses on city cards. The thesis examines two kinds of cards -- city cards for residents which are a tool of public administration and city cards for tourists which are tool of policy of tourism. Implementation of these cards has increasing trend in recent years. We can observe a growing demand especially for cards for tourists. This thesis is devoted to card's description and usability. The thesis deals with a specific example of experience/tourist card - Taborcard. It is dedicated to its creation and its functioning.
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