National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Nástroje utváření pozitivní image firmy T-Mobile Česká republika a.s.
Medková, Alena ; Nový, Ivan (advisor) ; Franková, Emilie (referee)
The content of this work is to focus on the concept of corporate image and its analysis of the selected company, which is in this case T-Mobile Czech Republic a.s. Analysis of the company's image comes from the first analysis of its identity and elements of corporate identity, which consists of finding and subsequently image perceived by employees and consumers in the Czech market through questionnaires. It is shown by a comparison of some elements of the main competitors in the industry. Finally was given some recommendations for improvement of certain activities of the company, which in turn may positively affect the company's image.
Financial analysis of T-Mobile Czech Republic a.s.
Čižmáriková, Jitka ; Chylíková, Hana (advisor) ; Drozen, František (referee)
The purpose of this diploma theses is to demonstrate the comprehensive view on the "financial health" of T-Mobile Czech Republic a.s. through the financial analysis process between year 2003 and 2007 from the position of the external user. The theoretic part of this theses is focused on the brief history, definition and principle of the financial analysis, then on users of the financial analysis and information sources for its realization including the pointing out the limitation of predicative abilities of the accounting data. Understanding of the traditional but also new methods, which are applied within the financial analysis (including the methods of intercompany comparison), is another part of the theoretic definition of the financial analysis. The practical part of the theses deals with the characteristics of T-Mobile company and with processing of the strategic analysis, which put us closer to the outside and inside surroundings of the analysed firm. It is followed by processing of the financial analysis of T-Mobile company (including comparison with its competitors), comments and evaluation of findings and results (including their comparison, where it is possible, with standard (recommended) values or with the "branch average values") and by pointing out strenghts and weaknesses of operations of the analysed company.

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