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Changes of content of weekly Reflex under the influence of its editors -in-chief
Kuklík, Vladimír ; Němcová Tejkalová, Alice (advisor) ; Švelch, Jaroslav (referee)
The diploma thesis Content changes of Reflex weekly according to the influence of its editors in chief focuses on the changes which this Czech magazine has gone through from its founding in 1990 to 2013 - during these twenty three years the position of editor in chief changed six times, passing from one person to another. The development of this thesis was based on the supposition that each of the personalities has left their mark on the magazine and has influenced its content according to their experience and preferences. In the theoretical part, the thesis deals with history of the magazine, with changes of editors in chief, the publishers, visual aspects, with the composition of editorial team or magazine sections and also with magazine's direct competitors and the number of editions sold. The following chapter focuses on the theoretical context of the research and refers to the analytical part. Terms as neutrality, negativity and agenda settings are being defined here and the impact of commercialization on visual aspect of the print media is being discussed in this chapter as well. The next part is based on the quantitative content analysis and it examines magazine content in specific periods; both the first and last three months of each editor in chief's era. The analysis outcomes present...
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Changes of content of weekly Reflex under the influence of its editors -in-chief
Kuklík, Vladimír ; Němcová Tejkalová, Alice (advisor) ; Švelch, Jaroslav (referee)
The diploma thesis Content changes of Reflex weekly according to the influence of its editors in chief focuses on the changes which this Czech magazine has gone through from its founding in 1990 to 2013 - during these twenty three years the position of editor in chief changed six times, passing from one person to another. The development of this thesis was based on the supposition that each of the personalities has left their mark on the magazine and has influenced its content according to their experience and preferences. In the theoretical part, the thesis deals with history of the magazine, with changes of editors in chief, the publishers, visual aspects, with the composition of editorial team or magazine sections and also with magazine's direct competitors and the number of editions sold. The following chapter focuses on the theoretical context of the research and refers to the analytical part. Terms as neutrality, negativity and agenda settings are being defined here and the impact of commercialization on visual aspect of the print media is being discussed in this chapter as well. The next part is based on the quantitative content analysis and it examines magazine content in specific periods; both the first and last three months of each editor in chief's era. The analysis outcomes present...
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Metaphors of Nature in the Weekly Magazine Reflex
Vacířová, Martina ; Češka, Jakub (advisor) ; Stibral, Karel (referee)
The M.A. thesis Metaphors of Nature in the Czech Weekly 'Reflex' explores the question of how the changing human-nature relationship is reflected in this journal's writing on nature over the period of the last twenty years. The rationale for the choice of the Reflex weekly magazine is that it is not focused on nature or nature-related themes, and thus what we find in it can help us understand how the relationship between humans and nature has changed not only in the journal, but also in society. The principal assumption underlying the present effort is that the many and variegated existing forms of the relationship between humanity and nature transform themselves into various metaphors. By uncovering and analyzing these metaphors we are able to better understand this relationship itself. The theoretical section of this thesis discusses various ways of understanding the metaphor in general, including the conceptual metaphor approach developed by George Lakoff and Mark Johnson which is applied to the textual material in the subsequent empirical section. The theoretical chapters also present a number of metaphors of nature that have previously been analyzed in the literature, and their implications for the human-nature relationship are indicated. The empirical section contains an analysis of the...
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