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National Repository of Grey Literature

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Strategic Analysis of a Firm Huniovský, Martin Bc. ; Kovář, František (advisor) ; Dvořák, Jiří (referee) Práce charakterizuje činnost konkrétní firmy působící na domácím trhu v oblasti dovozu a distribuce potravin. Měnící se podmínky trhu vyžadují přizpůsobení se těmto změnám, kdy prvním krokem k úspěchu je pečlivá analýza současného stavu. Rozbor vnějšího okolí firmy, zejména prostřednictvím PEST analýzy, Porterova modelu konkurenčních sil a BCG matice, a vnitřního prostředí pomocí stručné marketingové analýzy a finanční analýzy, je základním prvkem pro tvorbu SWOT analýzy, jako výstupu analýz vnitřního a vnějšího prostředí. Návrh optimální strategie firmy na základě výsledků SWOT analýzy s cílem přizpůsobení se daným podmínkám trhu. Detailed record

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