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Comparison of Consumer Behaviors in Western and Eastern Europe
Berezhko, Ganna ; Halík, Jaroslav (advisor) ; Malý, Josef (referee)
The goal of my Diploma Thesis is to provide future investors, individuals who would like to start their business in Western or Eastern Europe with characteristics of the consumer market in these regions. Since if you start a business in a region with which you are not familiar, it is one of the golden rules to conduct a research in order to understand the political, economic, social environments, the level of the technology development etc. of the chosen countries. There are lots of factors which have to be studied in order to be successful in the market which is new for the company. My Thesis gives the portraits of the modern consumers in the West and East of Europe and obviously, provides with the deep analysis of the economy; geography; demographics; social class; consumer psychographics, religion, lifestyles etc. in the specific regions in the East and West of Europe. I also concentrated my analysis mostly on two countries -- Austria and Ukraine, since they are the bright representatives in their regions. And I gave a deep comparison of the consumer behaviors specifically in these countries. Consequently, after getting acquainted with this work, the interested individuals will be familiar with what to expect from consumer behavior in the regions which I analyzed, which factors to take into consideration when launching their businesses the first time in these parts of Europe.
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Consumer Contracts and possibility of withdrawal
Holeček, Václav ; Kotoučová, Jiřina (advisor) ; Vaněk, Jakub (referee)
This bachelor's thesis deals with the problematics of consumer contracts, the conception of which is relatively new in the Czech law system. The goal of this thesis is to give the reader the general idea about the principles of the consumer contracts problematics, its legal regulations and possibilities, how to defend oneself in particular situations, especially how to witdraw from the contract. The reader will learn, what actually consumer contracts are, who can be the participant of that contractual relations, then something about the legal institutes, which provide the protection to the consumer, especially we will focus on situations, when the consumer has the right to withdraw the contract. Due to the rising popularity of purchaces realized via internet is this thesis also going to devote to contracts made by the means of the communication at distance. Also contracts made out of the business premises are mentioned. In context of holidays we will mention also the contracts called time-sharing. At the end of the thesis we are to have a look at the most often types of consumer contracts, namely contract of purchase and contract for work, and how and when to withdraw from them.
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