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National Repository of Grey Literature 2 records found  Search took 0.14 seconds. 
The Analysis of the Types and Forms of Tourism in the Táborsko Region
 KOPECKÁ, Jana
My bachelor thesis is aimed at the definition of the examined tourist destination Tabor, precisely the Chýnov, and to do analysis of the sorts and forms of tourism in selected area. Implement and evaluate fieldwork, design innovation and appropriate project product package. On the basis of fieldwork and situational analysis in the destination Chýnov product package was designed "To the beauties of the Chýnovská cave", with a focus on knowledge of natural, cultural and historical monuments.
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Offer analysis of the travel agency Melissa Travel
 Sedmíková, Jana ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee)
Bachelor thesis pursues the offer analysis of the travel agency Melissa Travel. The opening part is based on theoretical conception, where all the basic terms are defined. There is specified the market area, where the power belongs to the travel agency. The advantages coming out of free market are highlighted. There are determined the elementary legislative conditions, that necessarily must be followed by travel agency. The term "offer" is defined and clarified both on the general and detailed level. Practical part is based on product analysis. The product is meant by services, that are prepared by the travel agency Melissa Travel and offered to it's clients. There are investigated basic services and it's complements as well as product price, that is seen as a specific part of the offer. Outer analysis is exploring the ways of distribution and propagation used by travel agency Melissa Travel. On the basis of accomplished analysis the profil of travel agency Melissa Travel is defined and the target type (the client, that travel agency orientates it's activity on) of it's customer is specified.
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