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The Web 2.0 environment and its usage in business corporations
 Kapusta, Matúš ; Pavlíček, Antonín (advisor) ; Klíma, Tomáš (referee)
The main goal of my Bachelor thesis is to bring basic information about the Web 2.0 environment and its advantages for business corporations. In the first part of thesis I define the Web 2.0 environment and the key differences betweet Web 2.0 and Web 1.0. Next I describe specific advantages which firms can achieve by implementation of Web 2.0 environments elements in relationships inside the firm, relationships with costumers and relationships with business partners. The next part is primarly oriented upon social networks and I describe various tools and techniques which can be used to analyze advertising pages on social networks. The added value of my work is in analysis of a company and the method it uses social media sites. After a detailed analysis constructed with a chosen tool I purpose some changes that could improve the actual state.
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