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Business Plan for Creating of a New Company
Slouková, Hana ; Svobodová, Andrea (referee) ; Koráb, Vojtěch (advisor)
The purpose of this diploma thesis is to create business plan for establishing an entire new business on gastronomy. Fundamental of this propsal is analysis and determination of conditions for business establishing, whereas the emphasis is placed on market segmentation and targeting the right group of consumers. The outcome is whole process for business opening, including marketing strategy, financial strategy and evaluation of business success assumption.
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Business Plan of SME in the Gastronomy Branch
Vavrisová, Lenka ; Píšová, Marta (referee) ; Bayerová, Vladimíra (advisor)
he purpose of this diploma thesis is to create business plan for establishing an entire new business on fast food market (gastronomy). The thesis is based on assumption of market gap in this particular market sector.Fundamental of this proposal is analysis and determination of conditions for business establishing. The emphasis is placed on market segmentation and targeting the right group of consumers. The outcome is whole process for business opening, including marketing strategy, financial strategy and evaluation of business success assumption.
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Business Plan for Creating of a New Company
Slouková, Hana ; Svobodová, Andrea (referee) ; Koráb, Vojtěch (advisor)
The purpose of this diploma thesis is to create business plan for establishing an entire new business on gastronomy. Fundamental of this propsal is analysis and determination of conditions for business establishing, whereas the emphasis is placed on market segmentation and targeting the right group of consumers. The outcome is whole process for business opening, including marketing strategy, financial strategy and evaluation of business success assumption.
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Business Plan of SME in the Gastronomy Branch
Vavrisová, Lenka ; Píšová, Marta (referee) ; Bayerová, Vladimíra (advisor)
he purpose of this diploma thesis is to create business plan for establishing an entire new business on fast food market (gastronomy). The thesis is based on assumption of market gap in this particular market sector.Fundamental of this proposal is analysis and determination of conditions for business establishing. The emphasis is placed on market segmentation and targeting the right group of consumers. The outcome is whole process for business opening, including marketing strategy, financial strategy and evaluation of business success assumption.
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Clusters, Potential and Czech Reality
Kolaříková, Magda ; Dvořák, Jiří (advisor) ; Syrovátka, Oldřich (referee)
The aim of the thesis is to describe clusters on the theoretical level and to map their situation on the practical level in the Czech Republic. The economic impact of clusters in the Moravian-Silesian region will be analyzed by the time-comparison method. The practical part charts the grant schemes of the Operational Programme Industry and Enterprise and Operational Programme Enterprise and Innovation.
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