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Customs and traditions of Moravian Slovakia and their role in tourism
Skokaničová, Šárka ; Indrová, Jarmila (advisor) ; Kvítková, Zuzana (referee)
This bachelor thesis is focused on ethnographic region of the Czech Republic - Moravian Slovakia. The aim is to determine the importance of respecting traditions and folklore for tourism, and how knowledgeable the citizens of the Czech Republic are about Moravian Slovakia and its customs. The theoretical part deals with basic tourism terms, characteristics of tourism in the Czech Republic and with cultural heritage. The analytical part defines the researched area and analyses its features suitable for tourism. Crux of the thesis is an evaluation of author's own survey and suggestions for the future.
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Conceptual documents in the field of culture and their use in the traditional folk culture of the Zlín Region
Pavlíčková, Martina ; Malcová, Zuzana (advisor) ; Skopová, Věra (referee)
The bachelor thesis aims to find contemporary approaches to support and preservation of traditional and folk culture according to the used strategic and conceptual documents. The theoretical part is devoted to the analysis of the Recommendation of the 25th General Conference of UNESCO on the Safeguarding of Traditional Culture and Folklore from 1989 and, in particular, to the Convention for the Safeguarding of the Intangible Cultural Heritage of 2003, which is based on the Recommendation. Based on these, the Strategy of Improved Care for Traditional Folk Culture in the Czech Republic for the period 2016-2020 was created. According to these documents, in the practical part of the thesis, the cultural legislative documents of the Zlín Region will be analyzed (especially the Conception of the Local Culture Development of the Zlín Region and the Concept of the Development of the Zlín Region Organizations in the Field of Culture for the period 2015-2024) with application to the traditional folk culture of this region.
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Reflection of the Moravian Slovakia‘s folklore in the collections of the Museum of Czech Literature and a proposal for its presentation
Eretová, Monika ; Malcová, Zuzana (advisor) ; Skopová, Věra (referee)
This Thesis discusses the mapping and documentation of the folklore of Moravian Slovakia and traditional folk culture in collections of the Museum of Czech Literature. The collections of this culture government organization have never been researched from this point of view before. The thesis findings reveal that a great number of archives oriented on folkloric rich ethnographic region of Moravian Slovakia have been found in the collections of the Museum of Czech Literature, specifically in the three following departments of the museum: Literary Archive, Art Collections, and Library. The vast majority of the found materials come from the 19th century and first half of the 20th century. The archives are composed of a wide range of materials, such as manuscripts, typescripts, photography, cuttings, printings, drawings, lithography, graphics, sculptures, paintings, publications, periodicals, bibliophile books. The found materials belong to the traditional folk culture, as far as high art and culture. The outcome of this study is a proposal for the exhibition project Slovácko! which is intended to illustrate possible ways how to propagate and present the explored artifacts and archive materials from the collections. Drafts of financial sources, staffing, concept of the exhibition and graphic solution of some promotional designs are included in the proposal.
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Folklórní cestovní ruch - možnosti jeho rozvoje ve vybrané oblasti
Surmanová, Karolína
Bachelor thesis "Folklore Tourism -- possibilities of its development in selected area" describes tourism and its relationship to folklore. Tourism is an important sector affecting the economy around the world. There are different forms of tourism in the Czech Republic. A specific form is folklore tourism, contributes to the development and preservation of local traditions. Typical place for folklore tourism is region Slovácko. The work is dedicated to mapping the folklore activities in the area of promotion and development specifically in the ethnographic section Dolňácko.
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Návrh muzejní expozice v rámci rozvoje zážitkového cestovního ruchu
Dušková, Iveta
The main objective of this bachelor thesis is to suggest adaptations for permanent museum exhibition in the ART mill Bohuslavice - Kyjov with regard to the development of hedonic tourism. In the introduction main problems and used methods are described. The basic terms, especially hedonic tourism, museum and marketing mix are defined in the theoretical part. In the practical part the theoretical knowledge are transferred to the existing museum exhibition of non-profit organization ART mill. The aim is recognize the existing exposition ART mill and analyses supply of experiences which providers of cultural-cognitive tourism afford in tourist area Slovácko. On the basis of knowledge a specific form of experience for ART mill is developed, including implementation, promotional materials and financial budget. The conclusion contains evaluation and recommendations for the non-profit organization ART mill.
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Bariéry a možnosti rozvoje cestovního ruchu v regionu Slovácko
Škodíková, Veronika
Skodikova, V. Threats and possibilities for development of tourism in Slovácko region. Bachelor's thesis. Brno: Mendel university in Brno, 2014. The paper deals with tourism in Slovácko region, focusing on specifying attractive features of Slovácko as area wealthy on traditional folkloric elements, expressive orientation on vinicultural theme and cyclists' tourism. Thesis further defines threats, i. e. barriers limiting tourism development in destination, suggests possi-bilities of further development of tourism in Slovácko. Aim of the paper is to esti-mate level of tourism in destination and propose possible expansion of services portfolio.
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Development of Spa Services in Ostrožská Nová Ves
CIBULKOVÁ, Jana
The Thesis disserts particularly on spa services in the municipality of Ostrožská Nová Ves which is situated in the South Bohemian region near the city of Uherské Hradiště and lists 37 spa resorts in the Czech Republic. The subject of the research is especially spa tourism, its history and present state in the above location and an analysis of the resort. The objective of the Bachelor Thesis is to introduce questions concerning spa services in our country and to present the municipality of Ostrožská Nová Ves as a sulphur spa resort which specializes mainly in dermal and motoric problems. The research has been divided into 2 parts {--} a direct enquiry in the local spa resort and an opinion poll of guests in this resort. The practical part of the Thesis is to propose a new service for spa guests concerning hipotherapy treatment.
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Specific Cultural Attributes as the Source of Regional Development ? Exemplified by the Region Slovácko
Rybová, Hana ; Patočka, Jiří (advisor) ; Slepička, Alois (referee)
Diplomová práce se vztahuje k etnografické oblasti Slovácko. Jejím cílem je zjistit, zda kulturní specifika této oblasti (se zaměřením na tradiční lidovou kulturu) mohou skutečně být zdrojem regionálního rozvoje. Obsahuje vymezení území Slovácka z různých hledisek a také přibližuje jeho nejvýznamnější kulturní potenciál. Práce dále vysvětluje dosažitelnost regionálního rozvoje území prostřednictvím rozvoje cestovního ruchu, kde vychází ze statistických dat a marketingových šetření nabídky a poptávky cestovního ruchu. Zabývá se také problematikou realizace projektů spolufinancovaných z fondů EU na území Slovácka, které vedou k zachování kulturních specifik, ke zvýšení atraktivnosti území a jeho následnému rozvoji.
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Zámek Veselí nad Moravou
Švejcarová, Kateřina ; Nezdařilová, Eva (advisor) ; Tatarka, Miloslav (referee)
Diplomová práce se zabývá historií, současností a budoucím potenciálem zámku Veselí nad Moravou v Jihomoravském kraji. V úvodní kapitole se věnuji obecným vědomostem o památkové péči a vývoji památkové péče na jižní Moravě. V dalších částech práce popisuji zámek od jeho vzniku až do současnosti. Uvádím zde také projekty rekonstrukce zámku na čtyřhvězdičkový hotel, které se budou v budoucnosti realizovat. Zámek jako čtyřhvězdičkový hotel může vytvořit potenciál pro cestovní ruch a zvýšit návštěvnost Jihomoravského kraje. Rekonstrukce zámku je ovšem nákladnou investicí, proto v poslední části shrnuji možné zdroje financování, které by vlastník zámku mohl využít.
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