Home > Search Results: keywords:"SWOT anylýza"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Specific role of marketing communication in the Czech industrial health insurance company
 Kolísková, Klára ; Halík, Jaroslav (advisor) ; Kaiser, Miroslav (referee)
In the submitted thesis I'm working up the topic of marketing communication of health insurance company. In the theoretic part I describe forms and marketing tools and their use in marketing communication, the practical part includes knowledge about public access to the services of health insurance company. The main topic of the second part is based on my own analysis of marketing activity of the Czech industrial health insurance company in relation to market conditions, which in the public health insurance system are similar, but not identical, in comparison to the market conditions of traditional private entities. In conclusion, I propose a solution that is based on the findings in the healthcare sector in general and especially in health insurance companies.
Detailed record
Analýza nástrojů marketingového mixu v podniku Combitrading, s. r. o.
 Buchtová, Kateřina ; Ezrová, Hana (advisor)
Práce charakterizuje jednotlivé prvky marketingového mixu, a to analýzu produktu, analýzu distribuce, analýzu komunikačního mixu a analýzu ceny. Práce dále obsahuje i zhodnocení současného stavu prostřednictvím SWOT analýzy podniku a náměty na opatření ke zlepšení situace.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English