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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Mobile marketing
 Budzáková, Zuzana ; Stříteský, Václav (advisor) ; Zamazalová, Marcela (referee)
This bachelor thesis aims to introduce mobile marketing as well as the possibility of its use in marketing communications company, and to highlight the increasing importance and potential of mobile marketing nowadays. In addition, we purport to evaluate the effectiveness of various forms of mobile marketing on the comparison and analysis basis, and to identify the key success factors; and to propose recommendations in choosing particular forms of mobile marketing.
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