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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Product Marketing Strategy
 Hrózová, Michaela ; Pospíšil, Radek (referee) ; Schüller, David (advisor)
The aim of bachelor thesis is to create a marketing strategy for JIMI. The thesis is divided into three parts: theoretical, analytical and proposal. The first part clarifies elementary marketing concepts and process of creation a marketing strategy. The second part deals with internal and external environment of company. In the third part is described a proposal of marketing strategy.
Detailed record
Product Marketing Strategy
 Hrózová, Michaela ; Pospíšil, Radek (referee) ; Schüller, David (advisor)
The aim of bachelor thesis is to create a marketing strategy for JIMI. The thesis is divided into three parts: theoretical, analytical and proposal. The first part clarifies elementary marketing concepts and process of creation a marketing strategy. The second part deals with internal and external environment of company. In the third part is described a proposal of marketing strategy.
Detailed record

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