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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The Marketing Strategy of the In-ground Feeder Pillar SITEL on the Czech Market
 Tomanová, Jitka ; Němečková, Iveta (advisor) ; Schlitter, Miloš (referee)
This thesis focuses on the marketing strategy of the In-ground feeder pillar of the Czech company SITEL, spol. s r.o, and aims to evaluate the product´s current situation on the Czech market. The work is divided into theoretical and practical parts. The theoretical part introduces the basic information and defines marketing and its tools. The practical part presents the company SITEL, spol. s r.o., provides basic facts about the product (In-ground feeder pillar SITEL (MSS ENERGO)) and on the basis of the conducted analysis the current situation is summarised with the recommendation how to improve the status of the product on the Czech market.
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The Business Activity of SITEL, spol. s r.o., on Foreign Markets
 Tomanová, Jitka ; Němečková, Iveta (advisor) ; Hinčica, Vít (referee)
This thesis focuses on information and communication technologies using the analysis of the Czech company SITEL, spol. s r.o. The work is divided into theoretical and practical parts. The theoretical part introduces the basic information, defines the Czech ICT sector, describes the history, development and impact of these technologies and outlines Czech export and import activities. The practical part presents the company SITEL, spol. s r.o., provides basic facts about services and products. A separate chapter describes the international activities of the company. On the basis of the insight into the company's turnover and the SWOT analysis company's business is summarised with the recommendation how to use an advantage of the current situation on the domestic market as well as on foreign markets.
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