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SEO analysis of www server
Čepelák, Tomáš ; Číka, Petr (referee) ; Svoboda, Radomír (advisor)
Work informs about possible methods and rules that can be used for optimization of WWW server for search engines - SEO (Search Engine Optimization). These rules are explained theoretically and demonstrated in simple examples. The project explains the importance of correct choice and use of keywords in the appropriate place on the page, of various HTML tags and proper referencing. It describes important illegal practices which are penalized by search engines, thus complicating the result of optimization. It briefly covers Search Engine Marketing - SEM, specifically the PPC advertising system. It mentions an important part of SEO, which is an analysis of the optimized WWW server. It illustrates the procedure of analyzing the chosen WWW server and the procedure for subsequent optimization. It also summarizes the results obtained in the optimization and tries to determine the importance of various factors which could affect it.
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Proposal of an E-commerce for Company
Kalužík, Jakub ; Leder, Petr (referee) ; Dvořák, Jiří (advisor)
This bachelor's thesis deals with the proposition of e-commerce and internet sites for a company which sells sports apparel and. The basis of part called The actual state of solved issues of this bachelor thesis deals with terms related with e-commerce. The following sections are devoted to brief characteristics of the company and to analysis of the solved issues. Then follows the design of e-commerce solutions. The final section deals with the evaluation of the project and also with the brief cost calculation.
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Design of an E-shop for The Book Store Marcela Kutejova
Plško, Marek ; Němcová, Zuzana (referee) ; Luhan, Jan (advisor)
This bachelor’s thesis focuses on the design of an e-shop for bookstore Marcela Kutejová which will be spreading its field of activity on the internet. The design is solved from two sides of view. These sides are marketing side and functionality side. The marketing side is primarily focused on the propagation and financial part of the project and it is mentioned in the first part of the thesis. The second part of the thesis which is focused on the technical side of an e-shop is mainly about layout, but also about functionality of the most important parts of the shop. The conclusion evaluates the whole project and futures costs of the project.
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Proposal of an E-commerce for Company
Kalužík, Jakub ; Leder, Petr (referee) ; Dvořák, Jiří (advisor)
This bachelor's thesis deals with the proposition of e-commerce and internet sites for a company which sells sports apparel and. The basis of part called The actual state of solved issues of this bachelor thesis deals with terms related with e-commerce. The following sections are devoted to brief characteristics of the company and to analysis of the solved issues. Then follows the design of e-commerce solutions. The final section deals with the evaluation of the project and also with the brief cost calculation.
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Design of an E-shop for The Book Store Marcela Kutejova
Plško, Marek ; Němcová, Zuzana (referee) ; Luhan, Jan (advisor)
This bachelor’s thesis focuses on the design of an e-shop for bookstore Marcela Kutejová which will be spreading its field of activity on the internet. The design is solved from two sides of view. These sides are marketing side and functionality side. The marketing side is primarily focused on the propagation and financial part of the project and it is mentioned in the first part of the thesis. The second part of the thesis which is focused on the technical side of an e-shop is mainly about layout, but also about functionality of the most important parts of the shop. The conclusion evaluates the whole project and futures costs of the project.
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SEO analysis of www server
Čepelák, Tomáš ; Číka, Petr (referee) ; Svoboda, Radomír (advisor)
Work informs about possible methods and rules that can be used for optimization of WWW server for search engines - SEO (Search Engine Optimization). These rules are explained theoretically and demonstrated in simple examples. The project explains the importance of correct choice and use of keywords in the appropriate place on the page, of various HTML tags and proper referencing. It describes important illegal practices which are penalized by search engines, thus complicating the result of optimization. It briefly covers Search Engine Marketing - SEM, specifically the PPC advertising system. It mentions an important part of SEO, which is an analysis of the optimized WWW server. It illustrates the procedure of analyzing the chosen WWW server and the procedure for subsequent optimization. It also summarizes the results obtained in the optimization and tries to determine the importance of various factors which could affect it.
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The analysis marketing activities of the e-shops in selected segment
Adámek, Petr ; Sova, Martin (advisor) ; Čermák, Radim (referee)
The topic of this bachelor thesis is the analysis of marketing activities of the e-shops in selected segment, specifically the Internet marketing. It deals with the instruments of Internet marketing, Internet advertising services, and the social media. The study focuses on introducing the topic of Internet marketing. A complete analysis of the use of Internet marketing tools by potential competition and on the basis of the results make packages of recommendations for a new subject considering entering the market. The theoretical part introduces the Internet marketing itself, its instruments, techniques and ways of communication. The practical part begins with introducing e-shops which were selected for the analysis. Following parts, are professing to analysis. Suggestions for the subject considering entering the at the cycle market are made in the last part of the practical part. The ending summarizes the results of the analysis and evaluates if the objective of the thesis was achieved. The main contribution of this thesis should be the analysis of potential competition and on the basis of the results making suggestions and recommendations for the effective use of Internet marketing tools to the new online bicycle shop.
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Analysis of the marketing activities of the selected e-shop
Rubínová, Klára ; Sova, Martin (advisor) ; Böhmová, Lucie (referee)
The topic of this bachelor's thesis is an analysis of marketing activities of a selected e-shop from the Internet marketing point of view. It deals with the instruments of Internet marketing, Internet advertising services and the social media. The study focuses on introducing the topic of Internet marketing. A complete analysis of the selected e-shop is also present. The analysis is based on internal sources, which are mainly used for examination of viewer ratings and PPC systems. The next step was a presentation of evaluation or alternatively suggestion of possible improvements. The theoretical part introduces the Internet marketing itself, its instruments, techniques and ways of communication. The phenomenon of viewer ratings is also described. The practical part begins with general characteristics of the chosen e-shop. Following chapters focuses on the analysis itself. The conclusion section summarizes the analysis and evaluates the results of the research. The thesis aimed to introduce general instructions of how to make an analysis of Internet activities of one's own e-shop, which can be very beneficial.
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