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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Regulation of advertising, focus on portrayal of women
 Ficová, Klára ; Postler, Milan (advisor) ; Zamazalová, Marcela (referee)
The thesis deals with self-regulation in the advertising, especially image of women in advertising. The main theme focuses on portrayal of women in advertising, gender stereotypes, and sexism. The practical part examines the available studies on women's image and analyzes advertising dealt with Arbitration Commission of Advertising Council in period 2005 - 2009. In conclusion there is a set of recommendations for self-regulatin in advertising.
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