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National Repository of Grey Literature

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Franchising as the entry mode to the market Čapek, Jan ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee) This bachelor thesis deals with franchising as the possible entry method to the market. The thesis is divided into two core parts. The first one contains basic definitions and terms connected with franchising, the second one describes particular franchising company operating in the Czech Republic. The purpose of this thesis is application of gained theoretical knowledge on the functional franchising company Remax Czech Republic. Detailed record

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