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Public relations within the context of a selected case in a football environment
 Hanuš, Marek ; Kaprálková, Michaela (advisor) ; Voráček, Josef (referee)
Title: Public relations within the context of a selected case in the football environment Objectives: The main objective of this thesis is to analyse and understand the role of public relations in dealing with and managing controversial situations in the football environment in the context of different perceptions of a particular issue and to evaluate the effect of public relations of the club in the selected case. Methods: qualitative methods were used in this study - analysis of texts, documents, websites, social networks, press releases or statements of clubs and stakeholders. The triangulation method was also used to ensure greater objectivity and credibility of the findings. Results: the chosen case for this thesis was the Europa League return leg between Rangers FC and SK Slavia Prague and the subsequent accusation of racism against the Slavic defender Ondřej Kúdel. The case sparked a worldwide response. In the research carried out, it can be concluded that Slavia successfully coped with the public relations challenges in this situation. In terms of public relations strategies, the club first stood up for its player and rejected any association of the club and the player with racism, thereby gaining credibility with the Czech public. It then focused on reducing tensions with the general...
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