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Matketing communication TEPfaktor
Zavadilová, Zuzana ; Janák, Vladimír (advisor) ; Omcirk, Vilém (referee)
Title: Marketing communication of the TEPfaktor company Objectives: The main aim of this thesis was the evaluation of actual marketing communication of the TEPfactor company and creating a proposal for making it better. For creating this proposal was necessary to do marketing research to find out actual marketing tools which this company use and its perception by the customers. Methods: In this thesis was used qualitative (interview) and quantitative (question blank) methods. Interview was used to find out detailed information about the company and also about the actual marketing tools. Due to question blank was collected datas by customers of this company. Results: Datas from interview with workers from marketing department and datas from written survey were utilized in practical part of this thesis. On the base of this utilization was created a proposal of new marketing communication of the TEPfactor company, mainly for getting new customers. Keywords: Marketing communication, new trends in marketing, marketing research, question blank.
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First-time voters motivation for parliamentary elections in Ricany 2010
Babíček, Lukáš ; Charvát, Jan (advisor) ; Jüptner, Petr (referee)
Author of this thesis is undertaking a study of an act of voting in a town Říčany during election to the Parliament of the Czech Republic in 2010. A research is looking for the aspects, which can influence the acting of first-voters before they go to the elections. Young people often discuss their choice with members of any social group (parents, friends, siblings) and political parties try to focus on these young people, appeal on them and motivate them to give a vote to that political party. The goal of this thesis is to find out, which social group influences the first-voters in Říčany most, what position takes the family and if the first-voters are a single voting unit, which is good to study. This thesis contains a brief history of Říčany, results of elections to Parliament in 2006 and 2010 and there are the election campaigns of that parties which took place in Parliament in 2006 and 2010. A single part of the campaigns represents the campaign focused on young people. Part of chapters with the election results, there are motivations of voters written. The crucial part of the thesis is a questionnaire sent between the respondents from the city in a target group. On the base of these anonymous questionnaire results, the hypothesis are confirmed or declined.
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Matketing communication TEPfaktor
Zavadilová, Zuzana ; Janák, Vladimír (advisor) ; Omcirk, Vilém (referee)
Title: Marketing communication of the TEPfaktor company Objectives: The main aim of this thesis was the evaluation of actual marketing communication of the TEPfactor company and creating a proposal for making it better. For creating this proposal was necessary to do marketing research to find out actual marketing tools which this company use and its perception by the customers. Methods: In this thesis was used qualitative (interview) and quantitative (question blank) methods. Interview was used to find out detailed information about the company and also about the actual marketing tools. Due to question blank was collected datas by customers of this company. Results: Datas from interview with workers from marketing department and datas from written survey were utilized in practical part of this thesis. On the base of this utilization was created a proposal of new marketing communication of the TEPfactor company, mainly for getting new customers. Keywords: Marketing communication, new trends in marketing, marketing research, question blank.
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First-time voters motivation for parliamentary elections in Ricany 2010
Babíček, Lukáš ; Charvát, Jan (advisor) ; Jüptner, Petr (referee)
Author of this thesis is undertaking a study of an act of voting in a town Říčany during election to the Parliament of the Czech Republic in 2010. A research is looking for the aspects, which can influence the acting of first-voters before they go to the elections. Young people often discuss their choice with members of any social group (parents, friends, siblings) and political parties try to focus on these young people, appeal on them and motivate them to give a vote to that political party. The goal of this thesis is to find out, which social group influences the first-voters in Říčany most, what position takes the family and if the first-voters are a single voting unit, which is good to study. This thesis contains a brief history of Říčany, results of elections to Parliament in 2006 and 2010 and there are the election campaigns of that parties which took place in Parliament in 2006 and 2010. A single part of the campaigns represents the campaign focused on young people. Part of chapters with the election results, there are motivations of voters written. The crucial part of the thesis is a questionnaire sent between the respondents from the city in a target group. On the base of these anonymous questionnaire results, the hypothesis are confirmed or declined.
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Mystery shopping
Valcha, Radim ; Hesková, Marie (advisor) ; Opolcer, Lukáš (referee)
Theme of dissertation is use of marketing research Method Mystery shopping, at problem of testing quality of service, which are served up the clients at bank. General motivation for author, depending up claims of corporate management, is purchase of compacted look at work procedures by advisers, discovering of troubled points and koncept for upgrading for the future. At theoretic part, autor is intending about connecting strategic management and marketing. Then he digests basic processes, segmentation and methods of marketing research, forcefully at method of mystery shopping. At analytic part of dissertation, autor is using varied marketing analyses for presentment of compact eye at these company, which is needfully required for comparing with marketing research returns. In the mids of usable methods belongs especially SWOT analyse, Porter 5F model, PEST analyse and BCG analyse. Then author sketchs out basic marketing corporate strategy, depending up received returns. At project part, autor is specifies basic claims for marketing research at first, including assemblage of question blank and advetirsing schedule of several offices. By the help of verbal specification and pointwise rating is autor gaining compact view at proceedings by advisers with clients. At result, autor is charging with gains of method Mystery shopping for advisors activity at the time.
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