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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The negative advertisement and its impact on target groups
 Poništová, Jana ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The aim of my thesis is to analyze some advertisements based on negative emotion and to familiarize the reader with the fundamental consepts in regard to advertisement. I also tried to describe the basic principles how to make the good and effective advertisement Moreover I concentrated on some key-factors of advertisement analysis such as the psychology of advertisement. The last capture of my thesis discusses some concrete forms of propagation, which either evocate the negative emotions on purpose or cause these negative feelings by mistake.
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