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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
What music brings to people?
 Skalický, Jiří ; Průšová, Petra (advisor) ; Duffková, Jana (referee)
Bachelor thesis contains modest definition and author's understanding of the term "Audience survey", provides short insight into cultural consumption and describes its relation to marketing tools. The main focus of this work lies in the analysis of results of a survey performed exclusively for purposes of this work. This audience survey monitors the structure of audience of Prague symphony orchestra, and its main purpose is to provide solid information for further strategic business decisions of management of this organization. Keywords: Audience survey, Prague symphony orchestra, FOK, Cultural consumption
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Attendance at Classical Music Concerts by Young People
 Žáčková, Kristýna ; Riedlbauch, Václav (advisor) ; Černá, Jitka (referee)
This thesis is analysing attendance at classical music concerts by young people. First, therefore theoretical part is about marketing and specifics of marketing in arts. Furthermore comparison of two Prague wellknown orchestras, the Prague Symphony Orchestra and the PKF-Prague Philharmonia, and their financial and marketing situation is included. The second part which is practical is dedicated to the experiment of dependence of attandance at classical concerts on age, which was made by quantitative method, and the sample marketing plan of an organizer of such concerts focused on young poeple.
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