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Communication Activities of Prague Airport Since 2007 Till Present
Miketová, Daniela ; Dolanská, Nora (advisor) ; Köppl, Daniel (referee)
MIKETOVÁ, Daniela. Komunikační aktivity letiště Praha-Ruzyně od roku 2007 do současnosti. Praha: Univerzita Karlova, Fakulta sociálních věd, Katedra marketingové komunikace a PR, 2011. 60 s. Vedoucí diplomové práce: PhDr. Nora Dolanská, MBA. Abstract Diploma thesis "Communication Activities of Prague Airport since 2007 till Present" charts the way the company have been building its marketing communications activities in the studied period. Since the thesis depends on publicly available sources, it more fully describes the communication towards the public audiences while the communication towards partners is mapped only with regard to public information. Due to the same reason the thesis contains a very few facts about a communication between company and employees. The thesis tries to define the target audiences as they are addressed by the various components of airport's communication. It should be noted that at present there is integration of the various instruments of the marketing mix. For this reason advertising and PR can not be strictly distinguished, because these two components are interrelated to each other. Each campaign described in this work carries the attribute of communication and they are a compilation of tools turned to the public, partners and employees. Likewise, often there is a...
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Communication Activities of Prague Airport Since 2007 Till Present
Miketová, Daniela ; Dolanská, Nora (advisor) ; Köppl, Daniel (referee)
MIKETOVÁ, Daniela. Komunikační aktivity letiště Praha-Ruzyně od roku 2007 do současnosti. Praha: Univerzita Karlova, Fakulta sociálních věd, Katedra marketingové komunikace a PR, 2011. 60 s. Vedoucí diplomové práce: PhDr. Nora Dolanská, MBA. Abstract Diploma thesis "Communication Activities of Prague Airport since 2007 till Present" charts the way the company have been building its marketing communications activities in the studied period. Since the thesis depends on publicly available sources, it more fully describes the communication towards the public audiences while the communication towards partners is mapped only with regard to public information. Due to the same reason the thesis contains a very few facts about a communication between company and employees. The thesis tries to define the target audiences as they are addressed by the various components of airport's communication. It should be noted that at present there is integration of the various instruments of the marketing mix. For this reason advertising and PR can not be strictly distinguished, because these two components are interrelated to each other. Each campaign described in this work carries the attribute of communication and they are a compilation of tools turned to the public, partners and employees. Likewise, often there is a...
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Analysis of the impact of aircraft noise on real estates prices
Sečkár, Antonín ; Hornychová, Taťána (advisor) ; Rod, Aleš (referee)
This bachelor thesis deals with the impact of aircraft noise on real estate prices around the Vaclav Havel Airport in Prague. This impact is studied by regression analysis using the hedonic price model, specifically the first degree model . The dataset contains of 204 houses, information about their characteristics come from advertisements on the real estate market, data on noise come from airport noise maps. The results suggest that if the noise exposure increases by one decibel, real estate price drops by 2.91%, a result comparable with similar studies carried out abroad.
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Prague Airport: accessibility and serviceability
Navrátil, Jakub ; Mervart, Michal (advisor) ; Jirsák, Petr (referee)
This Bachelor's thesis is focused on two main issues that are troubling Prague Airport. The aim of this thesis is to collect as much relevant information about these problems as possible and determine which solution would be the best. The first problem is intention to build new parallel runway that split people in two parties - one in favour of it and one against it. The second problem is the insufficient capacity of public transport which you can use to get from the city centre to the airport. In theoretical part would be described both issues and possible solutions. Having access to data from both sides of the problem, they could be in this thesis described objectively. In the practical part would be results of survey of public opinion about above-mentioned problems.
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