|
|
Generace Z a její motivace k práci v oblasti marketingových agentur
Šišmová, Anna
Šišmová, A. Generation Z and its motivation to work in marketing agencies. Ba-chelor thesis. Brno: Mendel University in Brno, 2023. The bachelor thesis deals with research on the expectations of Generation Z students of economic faculties from the labour market with an emphasis on working in a marketing agency. The research is carried out by means of an indicative analysis of Generation Z, then verified by means of a questionnaire survey and then supplemented by real offers from 4 unnamed marketing agencies. The results of the individual researches were compared to create a simple manual with recommendations for making Generation Z recruitment more effective. Based on the research, it was found that Generation Z prefers non-financial benefits over financial ones. Generation Z expects an adequate starting salary of at least CZK 30,000. Furthermore, Generation Z prefers career growth, holiday beyond the law, flexible working hours and other non-monetary benefits over pay increases. For Generation Z, good teamwork is more important then financial rewards. On the other hand, familiarity of the company and clients is not so important to Generation Z. Generation Z prefers to work in smaller marketing agencies because of the more family workteam and faster career growth.
|
|
|
Marketing mix of FitBenefit Company
Med, Daniel ; Voráček, Josef (advisor) ; Višněvský, Andrej (referee)
Name: Marketing mix of FitBenefit Company Aims: The main aim of this thesis is to create an appropriate marketing mix for the company FitBenefit based on the findings of demand for its products. FitBenefit offers compensatory and rehabilitative exercises for sedentary jobs. However, the company is not actively running at the moment and the aim is to help it achieve resurgence. The company offers services, hence marketing mix does not only include 4 but 7 P's in total; Product, Price, Place, Promotion, People, Physical Evidence and Process. Another aim is to compare two target groups of the service's consumers; employees for whom the service is intended and the boards of the companies which decide whether the service will be accepted or not. Methods: The first step to be used in this thesis was a market research, both quantitative research of employees and qualitative research of the companies' management. The quantitative method provided a sufficient number of responses, and thus enabled the right assessment of interest in the service. The qualitative method was used to examine the management of the companies to obtain detailed information; especially information regarding barriers of establishing the service in the workplace. Results: The results of the market research indicate an interest in the...
|
guest ::
