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Evaluation of the Financial Situation of the Company and Proposals for Its Improvement
Rybová, Zuzana ; MBA, Pavel Šafránek, (referee) ; Pernica, Martin (advisor)
This diploma thesis deals with evaluation of the financial situation of the company ABC, a.s. from 2011 up 2015. The diploma thesis is divided into three main parts. The first part contains the theoretical knowledge from the professional literature that is subsequently applied to the company analysis. The company is introduced in the second part and there is also performed the strategic and financial analysis with the help of the selected methods. In the last part there are suggested the measure on the basic of the results of the analysis that should lead to the improvement of the existing financial situation of the company.
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Evaluation of the Financial Situation of the Company and Proposals for Its Improvement
Rybová, Zuzana ; MBA, Pavel Šafránek, (referee) ; Pernica, Martin (advisor)
This diploma thesis deals with evaluation of the financial situation of the company ABC, a.s. from 2011 up 2015. The diploma thesis is divided into three main parts. The first part contains the theoretical knowledge from the professional literature that is subsequently applied to the company analysis. The company is introduced in the second part and there is also performed the strategic and financial analysis with the help of the selected methods. In the last part there are suggested the measure on the basic of the results of the analysis that should lead to the improvement of the existing financial situation of the company.
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STRATEGIC ANALYSIS of UNION COSMETIC Ltd.
Novohradský, Michal ; Boukal, Petr (advisor) ; Mikan, Pavel (referee)
This bachelor thesis deals with a strategic analysis of the Czech manufacturing company. The thesis presents a range of methods and techniques analyzing business environment and helps to understand the causes and effects which the company faces. The methodological part serves to introduce basic concepts, a summary of current findings and their relevant choice for outlining the problem. After application of theoretical methods we find out the strengths and weaknesses of the company and how they can be used by the company in the struggle with competition and other negative influences. The goal of this work is to propose an appropriate business strategy for the future taking into account the current situation.
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