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Firm Analysis by Different Methods
Šálková, Petra ; Ing.Bc.Adam Ondruška (referee) ; Hanušová, Helena (advisor)
The thesis is focused on strategic analysis of the selected company. To analyze the external environment is used SLPETA analysis, Porter's 5 forces model and to analyze the internal environment the 7S. The results are summarized with a SWOT analysis and the conclusion of the work are given possible recommendations and proposals for sub-strategic objectives. All recommendations comply with the rules SMART and are in line with company strategy.
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Atraktivita odvětví těžebních činností v lesnictví
Pavelcová, Kristýna
Pavelcová, K., The attractiveness of the logging sector in forestry. Master thesis. Brno: Mendel University in Brno, 2023. This thesis analyses the logging sector of the forestry industry. The aim is to determine its attractiveness and to recommend a strategy to existing firms in the sector and firms that are just entering the sector. The analytical tools used to achieve this objective are PESTLE analysis, Porter's five forces model, EFE matrix, GE matrix and SPACE matrix. Recommendations are made in response to the identified opportunities and threats of the sector, taking into account the attractiveness of the sector. PESTLE analysis and Porter's Five Forces Model are used to analyse the sector and identify opportunities and threats. The evaluation of the EFE matrix, GE matrix and SPACE matrix provides information on the degree of attractiveness of the sector and the appropriate form of strategy for the business.
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Entry of the Selected Company to the Foreign Market
Drábková, Markéta ; Dlouhý, Ondřej (referee) ; Chlebovský, Vít (advisor)
Master ‘s thesis „Entry of selected company on foreign market” deals with entry of Spielberg Brno Arms s.r.o. (hereinafter referred as Spielberg Brno) to French market. The theoretical part contains the development of the internationalization of companies, includes variants of entering the foreign market and risks arising from international trade. It also characterizes individual economic analyses - PEST analysis, Porter's five forces model, SWOT analysis. The practical part focuses on the company itself, the export article and analyses. The last part of thesis proposes a concrete strategy of entry into the French market based on the analyses mentioned above.
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Firm Analysis by Different Methods
Šálková, Petra ; Ing.Bc.Adam Ondruška (referee) ; Hanušová, Helena (advisor)
The thesis is focused on strategic analysis of the selected company. To analyze the external environment is used SLPETA analysis, Porter's 5 forces model and to analyze the internal environment the 7S. The results are summarized with a SWOT analysis and the conclusion of the work are given possible recommendations and proposals for sub-strategic objectives. All recommendations comply with the rules SMART and are in line with company strategy.
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Controlling tools in business management
Kajanová, Martina ; Šiška, Ladislav (advisor) ; Matyáš, Ondřej (referee)
The aim of the thesis is to connect business management using strategic and operative controlling tools with theoretical knowledge in the field of controlling. Particular tools were chosen based on the orientation and activity of the given company, in this case a real estate. Strategic tools are applied in order to find opportunities and threats occurring in the real estate market and to analyze strengths and weaknesses of the company. Operative controlling tools are used to monitor in-house profits. The author's own recommendations are presented towards the end of the thesis, as well as some organizational and economic impacts of application of the chosen tools.
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Strategic Analysis of Pivovar Jihlava Company
Bauer, Michal ; Dvořák, Jiří (advisor) ; Tužová, Julie (referee)
The thesis analyses and evaluates current situation of Pivovar Jihlava, a. s. by theoretical knowledge. The thesis contains analyses of internal and external environment of the company through which are specified strengths and weaknesses, opportunities and threats. Based on obtained information, measures are suggested to lead to development and improvement of the current company situation on the market.
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