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Innovation of Selected Insurance Products and their Alternatives
Kolouchová, Jana ; Kupčík,, Petr (referee) ; Ptáček, Roman (advisor)
The diploma thesis deals with innovations selected insurance products and their alternatives. The theoretical part describes the insurance market and development of insurance in the Czech Republic, defines important terms as a coincidence, insured event, insurance products, risk and legal norms in the insurance. In the practical part is an analysis of the selected insurance company and its competitors. On the basis of obtained information are selected insurance products compared. In the proposal part are recommended changes for existing insurance products of the selected insurance company in terms of their content and coverage of risk in the unexpected event. The partial aim is the proposal an alternative insurance product for selected insurance company, which could arise in the future in its range of insurance products.
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Proposal Of Marketing Strategy
Doležalová, Andrea ; Nováková, Věra (referee) ; Rompotl, Jaroslav (advisor)
The diploma thesis focuses on marketing strategy in the selected insurance company. Specifies fundamental terms of marketing ang strategy and compares with reality. It contains proposal of marketing strategy that support to increase market share and production size in the selected company.
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The Insurance Protection of the Business Entity
Weberová, Denisa ; Pikolon, Martin (referee) ; Ptáček, Roman (advisor)
The diploma thesis deals with the selection of suitable insurance protection for a selected business entity. Risk analysis identifies the most serious risks. Based on the identified risks and the current insurance coverage for the current offers of insurance products offered by insurance companies, the optimal proposal for the company will be determined.
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