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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The Possibility of Changing the Payment Process at Discount Portals
 Urbanová, Lucie ; Pilař, Ladislav (advisor) ; Rojík, Stanislav (referee)
The bachelor thesis deals with the discount coupons. The theoretical part explains the concept of a discount coupon which is connected with the marketing mix. There is also mentioned the history of discount portals in the Czech Republic as well as in the whole world. The second part is about an evaluation of the present situation of using the coupons. There is also mentioned the fact that a lot of users of coupons were not satisfied with the situation about using them. The questionnaire was created to prove the thesis that there is possible negative experience with the using of discount coupons. The research subject is whether coupons fulfilled their purpose in business promotion or not. Afterwards there are finding obstacles that would essentially allow the fact of showing coupons while paying. The last part described models whether it would be possible or not to show coupons while paying. There is also suggested what would theoretically be the coupons about, if they should be submitted at the end when paying.
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The Development of Payment Methods on the Internet
 Janoušek, Tomáš ; Brixí, Radim (advisor) ; Smutný, Zdeněk (referee)
The bachelor thesis The Development of Payment Methods on the Internet is engaged with problematic of e-commerce in Czech online shops B2C. Thesis should help with decisions of payment method for owners of online shops so for customers. Goals of thesis are these: describe development of payments in online shops B2C; describe and compare payment systems on base of chosen criterions; describe trends and possible future of payment on the internet; to sum up people's experiences with payments on the internet. Development of payments is described in elementary possibilities of three e-shops since 1998 to 2010 every three years. Offer of methods is verified on larger sum of online shops. Payment systems are marked with points which are assigned on base of view of businessman and customer. Using my survey I have summed up people's experiences with payment on the internet. Thesis begins with development of payment methods, then current methods and their score. Thesis ends with description of future trends and possibilities of payments. Last topic of thesis is evaluation experiences based on survey.
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