Home > Search Results: keywords:"Personifikovaná nabídka"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing and RFID
 Rožek, Jan ; Štědroň, Bohumír (advisor) ; Malý, Václav (referee)
This work dissertates about possible usages of the RFID technology in marketing mix. The beginning part describes the history and functional side of the technology and shows the leading companies in this field. The application part shows the possible usage at the ground of the quality control and retail marketing with the theory of the dynamic created price on the basis of the time. Special part is about the implementation of the technology to the promotion part of the marketing mix. RFID is described as a source of client's data for large clients databases which are used for the personalized offer special for each customer. The conclusion describes the legislative barriers and focus on the future of the technology together with the prediction of the tag price. The insertion creates the The Working Party on the Protection of Personal Data, which Cohere with the RFID Technology published by independent working party in the European parliament.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English