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Marketing and PR strategy of company PVK
 Fialová, Aneta ; Postler, Milan (advisor) ; Pavlík, Marek (referee)
Goal of this thesis Marketing and PR strategy of company PVK is analysis of marketing strategy and recommendation of possibilities to the future planning. The thesis is divided into two parts - theoretical and practical. In theoretical part there are written basic information about marketing, marketing of services, strategic planning and communication mix - mainly PR. Practical part describes PVK company, its marketing projects and corporate identity. Final recommendations are based on SWOT analysis.
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