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SEO Optimalization and E-marketing of the Web Sites
Peťovský, Vojtěch ; Svoboda,, Radomír (referee) ; Luhan, Jan (advisor)
Bachelor thesis is divided into two parts. The first part solves web presentation and suggestion of its SEO. The second part focuses on the superstructure: Marketing on the Internet or e-marketing. Result of the work should be finding how much SEO and e-marketing are effective to increase the number of visitors of website thereby increase sales. These two proposals are then evaluated in economic terms.
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SEO Optimalization and E-marketing of the Web Sites
Peťovský, Vojtěch ; Svoboda,, Radomír (referee) ; Luhan, Jan (advisor)
Bachelor thesis is divided into two parts. The first part solves web presentation and suggestion of its SEO. The second part focuses on the superstructure: Marketing on the Internet or e-marketing. Result of the work should be finding how much SEO and e-marketing are effective to increase the number of visitors of website thereby increase sales. These two proposals are then evaluated in economic terms.
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Analysis of PPC systems with various PPC campaigns
Seman, Vladimír ; Gála, Libor (advisor) ; Cerman, Michal (referee)
Pay per click (PPC) advertising over the past few years has gained importance and companies invest larger amounts of money into it. There are more PPC systems in the market from which to choose for advertising. Which PPC system is appropriate to use for a specific campaign? This thesis consists of four chapters (excluding introduction and conclusion). The first chapter clarifies terms, talks about the basic characteristics of the subject and gives an idea of the importance of the topic (position of pay per click in the market of internet advertising). The second chapter characterizes three PPC systems (and their principles) which the author considers to be the most important in the Slovak market. The third chapter is important for the characterisation of different types of PPC campaigns. In it the author used his own classification of PPC campaigns. Two case studies are analysed in the fourth chapter. According to them an evaluation of the suitability of selected PPC systems is made (using induction method). The first three chapters are based on an analysis of available literature, the fourth part on the author's own experiences.
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