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Využití moderních informačních technologií při podpoře prodeje regionálních potravin
PILBAUER, Pavel
The aim of this bachelor project is to define the use of modern mean of communication on the internet platforms, such as social networks, websites, video cration etc. In the first part Ii deal with general clarification of services enabling internet marketing. In the next part, I describe in detail the possibilities of each service as part of the communication mix of companies producing regional foods. I evaluate their contribution.
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Marketing communication of company Shoptet with focus on the online channels
Štěpka, Lukáš ; Máchová, Eva (advisor) ; Klimeš, David (referee)
The Bachelor thesis analyzes possibilities for marketing communication of Shoptet (e-commerce developing company) via online channels which are mainly used because of the industry the company operates in. The task of the thesis is to offer a comprehensive look at this wide topic, whose importance has been growing and all companies regardless of their size use it. The author tries to grasp this area, which is currently diversifying into smaller sub-sections, as a one and show the connections between the sub- sections. The first part briefly sums the theory of marketing communications in general and subsequently applies those theories on the company. Descriptive method is used for analyzing various channels and marketing techniques that the company uses in its communications, and puts them into the context of general trends and knowledge in this area. The aim is to create a coherent description of marketing communications, including assessment of its level, which is applicable to the planning and evaluating the communication of other comparable entities.
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Google AdSense optimization
Klaučo, Jakub ; Žamberský, Martin (advisor) ; Novák, Štěpán (referee)
The goal of this Bachelor thesis is to describe possibilities of the internet advertising programs. Thesis is focused on monetizing web content for the owners of smaller web sites. It shows the solutions to the problems connected with the use of Google AdSense, and describes the ad formats and optimization. Thesis is divided into three main parts. Part one contains the current forms of internet advertisement and ad formats used in AdSense program. Second part deals with the possibilities of external and internal optimization. The practical part tests and evaluates optimization tips on the existing Slovak website.
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