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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Building Company Loyalty System
 Haniková, Alžběta ; Turnerová, Lenka (advisor) ; Drozen, František (referee)
The thesis discusses the importance of loyal customers, and loyalty system as a tool for building loyalty. It defines loyalty and customer satisfaction, it deals with the issue of customer retention. It describes the history and types of loyalty programs, important factors for deciding on their implementation and problems associated with them. The practical part is concerned with the clothing market, Orsay company and its Orsay Club loyalty systeme. The work also includes a survey of the loyalty programs on the market with clothes, with a focus on Orsay and Orsay club.
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Marketing strategy of a selected brand
 Koišová, Stanislava ; Průša, Přemysl (advisor) ; Odehnalová, Jitka (referee)
Topic of my bachelor degree thesis is Marketing strategy of a selected brand. The aim of my thesis is to analyse the marketing strategy of fashion brand Orsay and to suggest certain improvements. The thesis has three basic parts. Theoretical part represents basic theory, concerning marketing strategy, which I build on in second - practical part. The later considers actual strategies of Orsay. The third part is based on my own research and contains results of the questionnaire I developped for this occasion as well as suggested improvements and steps that could eventually lead to growth of sales and the profit.
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