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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing strategy of Orion minichocolates on the Czech market
 Růžičková, Anna ; Olšanová, Květa (advisor) ; Halík, Jaroslav (referee)
The aim of this master thesis is to evaluate Orion product portfolio and recent launch of a new product, Orion minichocolates, after that to propose customized adaptation of product marketing strategy. The thesis consists of three parts, where the first part is mainly theoretical and describes the basic terminology of marketing strategy. The second part is dedicated to Nestlé and its product portfolio, Orion chocolate tablets included. The last part describes launch development of Orion minichocolates to the Czech market.
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In the shadow of the Lily. Scouting in Karlovy Vary between 1968 and 1989
 Pavlásek, Michal ; Mücke, Pavel (advisor) ; Houda, Přemysl (referee)
The work is focused on the recent regional history of Karlovy Vary. Trying to briefly imitate life of the Scout group between 1968 - 1989. Based on interview made with the narrators it isndescribing the activities that were the Scout section devoted. It charts the parth of an individual from the first contact with Scouting from its acceptance to life itself in the section. This work is also trying to capture the changes that took place within varios sections during the transition from formal to illegality. It Illustrates one of the possible method in which the officiallybanned organization adjusted to the normalization age.
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