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Satisficing Detection in online Research in the Czech Republic within online Panel Recruitment
Königová, Martina ; Remr, Jiří (advisor) ; Hendl, Jan (referee)
The diploma thesis deals with detection of satisficing caused by not reading the instruction below a question in the online survey in the Czech Republic. First, the issues of online survey is introduced from the theoretical point of view and cognitive aspects of the proces of creating a response to survey questions is described. Further, the term satisficing is explained, including its sources, forms and ways of measurement, and surveys and studies focused on satisficing detection are presented, including Instructional manipulation checks method which is crucial for the practical part of this thesis. Based on previously executed studies, the author designs hypotheses about the presence of satisficing in the online survey in the Czech Republic, and about the effect of respondent's socio-demographic and other factual characteristics; these hypotheses are subsequently verified using data from the conducted quantitative survey. The research results reveal considerable presence of satisficing caused by not reading the instruction below a question in the online survey. Furthermore, the impact of some socio-demographic and factul characteristics on the total amount of incorrectly answered control IMCs was proved. Building a model used to predict the probability with which the respondent will engage in...
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Satisficing Detection in online Research in the Czech Republic within online Panel Recruitment
Königová, Martina ; Remr, Jiří (advisor) ; Hendl, Jan (referee)
The diploma thesis deals with detection of satisficing caused by not reading the instruction below a question in the online survey in the Czech Republic. First, the issues of online survey is introduced from the theoretical point of view and cognitive aspects of the proces of creating a response to survey questions is described. Further, the term satisficing is explained, including its sources, forms and ways of measurement, and surveys and studies focused on satisficing detection are presented, including Instructional manipulation checks method which is crucial for the practical part of this thesis. Based on previously executed studies, the author designs hypotheses about the presence of satisficing in the online survey in the Czech Republic, and about the effect of respondent's socio-demographic and other factual characteristics; these hypotheses are subsequently verified using data from the conducted quantitative survey. The research results reveal considerable presence of satisficing caused by not reading the instruction below a question in the online survey. Furthermore, the impact of some socio-demographic and factul characteristics on the total amount of incorrectly answered control IMCs was proved. Building a model used to predict the probability with which the respondent will engage in...
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Assessment of shopping atmosphere in selected stores of retail chains Albert and Billa
Šarlovský, Martin ; Chylíková, Hana (advisor) ; Komůrková, Lenka (referee)
The objective of the thesis is to assess shopping atmosphere of two selected stores Albert and one store Billa and to propose options for improving of any deficiencies. Personal visits and online survey are the chosen methods for the assessment. Thesis is divided into three chapters. The first chapter characterizes shopping atmosphere, shopping environment and business unit. The second chapter describes selected supermarkets Albert and Billa, their organizational structure, ownership and interior and exterior design of selected retail units. The third chapter is practical and assesses the own shopping atmosphere of the stores by using SWOT analysis, pairwise comparison and online survey. Evaluation of the results and proposed possible solutions for improvement of negative points are listed.
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