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Comparison of czech television processing and presentation of the Summer Olympic Games 2008 and 2016
Otava, Marek ; Halada, Jan (advisor) ; Trunečka, Ondřej (referee)
My diploma thesis is occupied with television processing and presentation of Olympic Games. Especially, I decided to analyse the summer Olympic Games in Beijing 2008 and Rio de Janeiro 2016. Both of these Olympic Games brought the new way of television broadcasting. Thanks to the exclusive ownership of broadcasting rights and technological advances, Czech Television has decided to broadcast on both television programs on a continuous basis 48 hours a day. The first part of my diploma thesis is occupied with the history of the Olympic Games, including their ancient civilization. From ancient history we move to the nineteenth century, when Pierre Coubertin came up with the idea to refresh the Olympic idea. After the introduction of Olympic history we will also focus on the relationship between media and sports and we also introduce the roots of Czech television broadcasting. In the analytical part of my diploma thesis we will describe the ways of Czech television processing during the summer Olympic Games in Beijing and Rio de Janeiro. This description will be supported by surveys with data of television ratings and differences between researched Olympic Games. This thesis will show how television broadcasting is developing in the Czech Republic, especially during the Olympic Games, which is one of...
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Comparison of olympic broadcasting on czech television from winter olimpic games 2010 and 2014
Růžičková, Anna ; Kruml, Milan (advisor) ; Bednařík, Petr (referee)
This thesis principally compares the Olympic broadcasting on the Czech Television covering Winter Olympic Games 2010 in Vancouver and 2014 in Sochi. The first part of the text defines the concept of Olympism, the history of the Olympic Games and the Czechoslovak Olympic Committee, and the current form of the Games and their future. The further analysed Winter Olympics 2010 and 2014 are being briefly described in this section as well. Moreover, the relationship between sport and media, and the media event of the Olympic Games are being defined. Considerable attention is being given to the Olympic Television Broadcasting. Consequently, the history of broadcasting, broadcasting rights, commercialization of the Olympics, their funding, and the function of Olympic Broadcasting Services is being discussed too. The latter part is devoted to the Czech Television, its history and current form as a public service broadcaster. The chapters that deal with an analysis of Olympic broadcasting covering Vancouver and Sochi describe the Olympic teams of the Czech Television in Prague and in the Olympic venue, program schedules, and web specials. The number of broadcasted hours from the Olympics, the costs of broadcasting production, and the viewership are being compared. The Olympic broadcasting from Vancouver was...
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