|
| |
|
|
Stanovení hodnoty podniku Golf Invest Austerlitz, a.s.
Řičánková, Jana
The subject of this thesis is to determine market value of the company Golf Invest Austerlitz s. r. o. and suggest appropriate solutions leading to confirmation of financial position and increase economic efficiency. The diploma thesis is divided into two parts. The theoretical part includes the issue of the valuation of company and brand. The practical part includes strategic and financial analysis as well as analysis and prognosis value generators. Based on the results is made the final determination of value of the company to 1. 1. 2013. In conclusion there are also formulated appropriate solutions to improve the current situation of the company.
|
|
| |
|
| |
|
|
Brand Management
Polách, Petr ; Harantová, Monika (advisor) ; Hesková, Marie (referee)
In the first part of my bachelor's thesis on the theme "Brand management" are explained the theoretical aspects of brand management and this part also determines the basic concepts in this issue. The practical part of this bachelor's thesis deals with brand building and also with brand management in the company ALFUN Inc. In the last section are described in detail and explained the basic methods of brand valuation as an intangible asset.
|
|
|
Trademark as an Intangible Asset of a Firm
Kucírková, Jana ; Hesková, Marie (advisor)
The thesis deals with a trademark as an intangible property of the company and it is divided into two parts. The theoretical part attends to an intangible property classification and a usage of a trademark. Further there are presented theoretical aspects of brand management and possible methods of trademark evaluation as an intangible property of the company. The practical part introduces the selected company where a brand research and an analysis of an internal and external environment of a company were conducted. After finishing a financial analysis follows an evaluation of a marketing communication mix and particular brand elements. The second half of the practical part focuses on the alternative trademark evaluation with adequate methods and a proposal of the trademark inscription to the Register of trademarks.
|
|
|
Trademark as an Intangible Asset of a Firm
Harantová, Monika ; Hesková, Marie (advisor)
In the theoretical part of thesis: "Trademark as an intangible asset of a company", the theoretical aspects of brand management and methods of valuation of brands as intangible assets are explained. In the practical part of thesis a company analysis is undertaken and brand value is calculated by using adequate methods. Final suggestion and recommendation for trademark registration in the Register of Trade Marks are mentioned in the conclusion of thesis.
|
guest ::
