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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Kvalita služeb a spokojenost návštěvníků v turistické destinaci Pec pod Sněžkou
 Zemanová, Natalie
Zemanová, N. Service quality and visitor satisfaction in the tourist destination Pec pod Sněžkou. Bachelor thesis. Brno: Mendel University in Brno, 2023. This Bachelor thesis deals with quality of service and satisfaction of visitors in the tourist destination Pec pod Sněžkou. Basic concepts from the issue of ser-vice quality and satisfaction of visitors are defined and the current state of the destination as well. The work includes a semi-structured interview with a repre-sentative of the municipality of Pec pod Sněžkou and a questionnaire survey on the service quality and overall satisfaction of visitors. Its evaluation was carried out using statistical methods and recommendations are then made on how to in-crease the quality of services and thus the overall cooperation of visitors.
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Service Quality
 Konrádová, Michaela ; Kala, Štěpán (advisor) ; Marek, Marek (referee)
The aim of this thesis is based on conducted analyses and exploration to evaluate the quality of service of selected company ŠKODA AUTO followed by a drafting solution that will improve the quality of services. In the theoretical part are defined basic terms of marketing, marketing services, quality of services and marketing research. The practical part is started by a short description of the company, its history and current activities. Analysis and exploration are performed in Prague`s sales network of ŠKODA AUTO by using methods of Mystery Activity. At the conclusion of the evaluation of research are identified weaknesses of ŠKODA AUTO and proposed measures to eliminate these deficiencies and thereby increase the quality of provided services.
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Spokojenost zákazníka
 Lukšík, Martin ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
Spokojenost zákazníka, zákaznická loajalita, CSI
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