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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Non-marked and marked Expressions in Newspaper Titles
 Valčíková, Tereza ; Mareš, Petr (advisor) ; Vaňková, Irena (referee)
The bachelor's thesis focuses on the non-marked and marked expressions of the titles in today's serious and tabloid press. It classifies composition of the newspaper titles, describes procedures used for informing and convincing the recipients and, on the basis of gained knowledge, establishes differences between the headlines in serious and tabloid press in particularly in terms of non-marked and marked expressions. To analyze the observed phenomena and to compare mutual qualities, a title corpus consisting of two Czech journals: Lidové noviny newspaper representing reputable printing and Blesk representing the tabloids was created. Selected journals were observed for two years (April 2012 - April 2014) and 300 titles in total were collected to the corpus.
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NEWSPAPER HEADLINES IN THE LIGHT OF PRAGMATIC LINGUISTICS
 Zicháčková, Adéla ; Šoltys, Otakar (advisor) ; Klabíková Rábová, Tereza (referee)
- Zicháčková Abstract In the bachelor thesis named Newspaper headlines in the light of pragmatic linguistics the newspaper healines are considered to be individual but indispensable parts of newspaper articles. My thesis presents them closely connected with the following text. I am interested in the meanings behind the words. We do not usually pay attention to those meanings but we perceive them and they influence us. There exist some hidden manipulative techniques as well. My work tries to reveal them. My thesis consists of four major chapters. The first chapter is an introduction to newspaper headlines. The second chapter is dedicated to structuralism (without structuralism we cannot continue to pragmatics). The third chapter is focused on pragmatics as well as the concepts of the Gricean maxims or intertextuality. And in the final chapter I deal with the pragmatic analysis. My thesis is based on many books and scientific articles. I analyze three daily newspapers: Blesk, Mladá fronta DNES and Hospodářské noviny.
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