Home > Search Results: keywords:"Nová generace"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The Analysis of the Communication Campaign by Nová Generace for the Municipal Elections in Znojmo, 2010
 Doležalová, Petra ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The main task of the bachelor thesis "The Analysis of the Communication Campaign by Nová Generace for the Municipal Elections in Znojmo, 2010" is to focus on the marketing communication of the party Nová Generace which was used during the pre-election period. The theoretical part is dedicated to the political marketing in general, where the history of political marketing, the strategy -- making and the implementation of communication instruments in this branch are described. The practical part consists of the introduction of the Nová Generace, its members and it also summarizes the campaign. At the end of the thesis there is a chapter that characterizes the author`s opinions and suggestions for the future.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English